Field notes
A numbered series on how the office half of a small business actually behaves. Each one takes a single mechanism, puts it on screen, and hands over whatever tool falls out of it. There is no pitch in them and there never will be.
They are made this way on purpose. This audience is saturated with people selling systems, and reads the pitch itself as a warning. The only position left worth holding is the one that gives the thinking away and lets the arithmetic do the arguing.
The Five Lines
Your profit and loss statement is not a record of your money. It is a record of your trading. The difference has exactly five lines in it, and this one finds which.
Eleven Things
Eleven pieces of software are open on the desk and every single one of them is correct. Nothing is broken, and four hundred dollars is still missing.
Six Text Files
You do not buy this. You grow it. And on day one it is worse than you at everything, which is the part nobody selling it will tell you.
The Spreadsheet Next To The Software
Somewhere in your business there is a spreadsheet that exists because nobody believes the software. It is not a discipline problem. It is an architecture problem.
There Is No Code
Owners assume the system is code, and code is a problem for a guy named Kyle. There is no code. None. We put the actual file on screen and let you read it.
The Untrained Hire
You would never put a new hire on the phones with no training and no script. Most owners hand a machine exactly that, then conclude the machine does not work.
Anatomy of a Missed Call
Sandra answered the phone all day. The shop still missed calls. Both of those things are true, and the second one is not her fault.
The $65,000 Question
Every owner runs the math on an office hire, looks at the salary, and decides to wait one more season. The waiting has a price, and it is not zero.
The films live on Instagram at @livadea.systems while their pages are written. The series continues.
Find the friction. Then remove it.
Every note above is usable without ever speaking to us. When you would rather have the number for your own business than for the one in the example, that is what the hour is for.
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